Technology, design and immersive experience: this is how the irundin and scott & irwin ux experience is born

MARCH 2025

At Irundin, we believe that innovation is not only about developing new technologies, but also about imagining new ways of connecting with our customers. So when the opportunity arose to collaborate with Scott & Irwin, we saw something more than a design proposal: we saw the beginning of a revolutionary experience for the sector.

From an idea to an unforgettable experience

Over the last few months, we have worked side by side with the Scott & Irwin team to give shape to a very special project: the Irundin UX Experience. A proposal that combines design, technology and narrative so that our customers can experience, not just see, how our machines work.

Thanks to this collaboration, we have developed an immersive experience in which, through virtual reality and 3D glasses, users can enter our bottling lines, explore their interior and understand the reasoning behind every technological decision we make.

A sensory journey to the heart of our solutions

The UX Experience officially debuted at Enomaq 2025, where it became one of the event's biggest attractions. The Irundin stand was a hive of activity, with curious visitors putting on the glasses and discovering something more than just a machine: they understood the logic, the precision and the innovation behind each of our developments.

All this with a careful, intuitive and immersive staging, designed by Scott & Irwin to maximise the impact and facilitate the understanding of even complex processes.

More than a commercial tool: a new way of explaining technology

This experience has not only transformed the way we present our solutions; it has also set a new standard in the way we communicate industrial innovation. The UX Experience is now a key tool in our international events, training sessions and presentations, and we are already working on expanding its content and taking it even further.

Thanks to Scott & Irwin for turning this vision into reality.

At Irundin, we will continue to focus on alliances that bring together creativity, talent and commitment. Because explaining technology is also an art. And because when design and purpose align, the result is unstoppable.

We continue to innovate the experience, inside and outside the machine. Non-stop!